If you’re a dentist trying to get more patients, you know how tough it can be. Just having a website isn’t enough—you need a way to turn visitors into actual appointments. That’s exactly what we’re going to talk about.
We’ll go over simple ways to bring in more patients without making marketing feel like a second job. Whether it’s Facebook Ads, showing up on Google, or making your website work better, we’ll break it down so it’s easy to understand. And if your website isn’t doing much for you right now, don’t worry—we’ll also talk about AMThemes’ Dental Clinic WordPress Website Template, which makes it easy to set up a site that looks great and helps you get more clients.
By the end, you’ll know exactly what steps to take to start getting more appointments. Let’s get into it!
Is Your Website Helping You Get Patients?
Your website should be doing more than just sitting there—it should be bringing in new patients. If it’s not, something’s missing. A great dental website should be easy to navigate, mobile-friendly, and make booking simple. Let’s break it down.
1. Can Visitors Quickly Find What They Need?
When someone lands on your site, they should immediately see:
- Who you are – Your clinic’s name and what you specialize in.
- Where you are – Your location and how to contact you.
- How to book an appointment – A clear and simple way to schedule a visit.
If this information isn’t obvious, visitors might leave and look elsewhere.
2. Does Your Website Work Well on Phones?
Most people looking for a dentist will be on their phones. If your website is slow, hard to read, or frustrating to use, they won’t stick around. A mobile-friendly site is a must.
3. Is Booking an Appointment Easy?
If patients have to call, wait, or fill out long forms, they might give up. An online booking button lets them schedule an appointment in just a few clicks—no hassle, no frustration.
Need a Website That Works for You?
If your website isn’t helping you grow, it might be time for an upgrade. AMThemes’ Dental Clinic WordPress Website Template is built to make your site professional, easy to use, and focused on getting you more patients.
Your website should work for you, not against you. A few small changes can make a big difference.
Use Facebook Ads to Attract Local Patients
If you’re a dentist looking for more patients, Facebook Ads can be a great way to reach the right people. Your potential patients are already scrolling through Facebook every day—why not make sure they see your clinic? But just running an ad isn’t enough. You need to target the right audience, grab their attention, and make booking an appointment easy.
1. Target the Right People
The biggest mistake dentists make with Facebook Ads is showing them to the wrong audience. You don’t need to reach everyone—you need to reach the right people.
- Local Targeting – Only show your ads to people near your clinic.
- Age & Interests – Parents looking for a family dentist, professionals interested in teeth whitening, or seniors considering dentures.
- Behavior-Based Targeting – People who have searched for dental services or follow health-related pages.
2. Make Your Ad Stand Out
Most people scroll past ads without a second thought. If you want them to stop and notice yours, make it interesting.
- Before & After Photos – Show real results from actual patients.
- Short Videos – A quick introduction from you or a satisfied patient can help build trust.
- Simple, Clear Text – Avoid medical jargon. Speak to people in a way they understand.
3. Give Them a Reason to Book Now
Even if someone is interested, they won’t take action unless you guide them. Instead of a vague message like “Visit Our Clinic,” be clear about the next step:
- “Book Your Free Consultation Today.”
- “New Patients – Get Your First Cleaning at a Special Price.”
- “Click Here to Schedule an Appointment Now.”
And don’t just send them to your homepage—link directly to your booking page so they can take action immediately.
Follow Up with People Who Didn’t Book
Most people won’t schedule an appointment the first time they see your ad. That’s why retargeting is so important. Show follow-up ads that:
- Highlight patient reviews to build trust.
- Answer common concerns like “Does teeth whitening hurt?”
- Offer a limited-time discount to encourage them to book.
The more they see your clinic, the more likely they are to take action.
Track What’s Working and Improve
Great ads aren’t just set and forgotten. You need to keep an eye on what’s working and adjust as needed. Ask yourself:
- Are people clicking on the ad? If not, maybe the image or message needs to be stronger.
- Are they booking appointments? If they click but don’t schedule, your website might need improvement.
- Are you getting new patients at a good cost? If not, tweak your targeting or messaging.
Is Your Website Turning Clicks into Patients?
Facebook Ads can bring people to your site, but your website needs to do the rest. If booking an appointment isn’t simple and straightforward, you could be losing potential patients. AMThemes’ Dental Clinic WordPress Website Template is designed to make the process easy—so your site actually helps grow your practice.
A good ad grabs attention. A great website makes sure that attention turns into real appointments.
3. Show Up on Google When Patients Search for a Dentist
1. Set Up and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is one of the most important things for getting found locally. If someone searches for “dentist near me,” Google often shows local results first. To make sure your clinic appears:
- Claim your profile if you haven’t already.
- Add your clinic’s name, address, and phone number (this should match exactly across all platforms).
- Upload high-quality photos of your clinic, staff, and services.
- Encourage patient reviews—Google favors businesses with positive ratings.
- Update your hours and services so patients get accurate information.
2. Use the Right Keywords on Your Website
Google needs to understand what your website is about, and that starts with using the right keywords. Some key ones for dentists include:
- “Dentist in [your city]”
- “Best dental clinic near me”
- “Teeth whitening in [your location]”
Make sure these keywords appear naturally in important places:
- Your homepage
- Service pages (like “Teeth Whitening” or “Dental Implants”)
- Blog posts that answer common patient questions
- Title tags and meta descriptions
Write Content That Answers Patient Questions
Google rewards websites that provide helpful and relevant information. Think about the common questions your patients ask and create content around them. Some examples:
- “How much does a dental cleaning cost?”
- “Does teeth whitening hurt?”
- “How to relieve a toothache at home?”
When your website answers these types of questions, Google is more likely to rank your pages higher—plus, it builds trust with potential patients.
4. Get Backlinks from Trusted Websites
A backlink is when another website links to yours. Google sees this as a sign that your site is credible and useful. Some ways to earn backlinks:
- Get listed on local business directories.
- Partner with other healthcare providers who can link to your site.
- Write guest blog posts for dental-related websites.
- Submit your clinic to local news websites if you’re running a special promotion.
5. Make Your Website Fast and Mobile-Friendly
Google prioritizes websites that load quickly and work well on mobile devices. If your website is slow, patients will leave, and Google will rank you lower. Here’s what you can do:
- Use a fast-loading website theme (like AMThemes’ Dental Clinic WordPress Website Template).
- Compress images so they load faster.
- Enable caching to speed up load times.
- Make sure buttons and text are easy to click and read on mobile.
6. Get More Patient Reviews
Google reviews don’t just build trust—they also help you rank higher. The more positive reviews your clinic has, the more likely Google will show it in search results. To encourage reviews:
- Ask happy patients to leave a review before they leave the clinic.
- Send a follow-up email with a direct link to your Google review page.
- Respond to all reviews (both positive and negative) to show you care.
7. Keep Your Website Updated
Google prefers websites that are active. If your website hasn’t been updated in years, it might not rank well. Keep it fresh by:
- Adding new blog posts regularly.
- Updating old content with new information.
- Making sure all links and contact information are correct.
Is Your Website Helping You Rank on Google?
If your website isn’t optimized properly, you could be losing potential patients. AMThemes’ Dental Clinic Website Template makes it easy to have a fast, mobile-friendly, and SEO-optimized website—so your clinic can show up when patients search for a dentist.
When people search for a dentist, make sure they find you—not your competitors.
Offer Something Valuable to Get More Leads
Most people don’t book a dentist right away. They look around, compare options, and take their time deciding. If you want to get their attention and turn them into patients, you need to give them a reason to choose you—something valuable that makes them stop and take action.
What Can You Offer?
Here are a few simple things that work:
- A free consultation – Some people avoid the dentist because they’re unsure about costs or what kind of treatment they need. A free consultation makes it easy for them to take the first step.
- A small discount – A limited-time offer on teeth cleaning or whitening can encourage new patients to book an appointment.
- A helpful guide – Something like “How to Keep Your Teeth White Without Expensive Treatments” can show people that you care about their dental health.
- A referral program – If current patients get a discount for bringing in friends or family, they’re more likely to spread the word about your clinic.
How Do You Get More People to See Your Offer?
- Put it on your website with a simple form.
- Mention it in your ads so people notice it right away.
- Share it on social media with a short post or video.
- Send it through email if you collect patient emails.
Why Does This Work?
People are more likely to visit your clinic when they feel they’re getting something valuable with no pressure. Once they step in for a free consultation or discounted service, they’re more likely to come back for other treatments.
Make your offer clear, easy to claim, and actually useful—that’s how you get more leads.
Follow Up to Convert Visitors into Appointments
Not everyone who visits your website or sees your ad will book an appointment right away. Some people get distracted, some need more time to decide, and others just forget. That’s why following up is so important—it keeps you on their radar and gives them a gentle nudge to take action.
How Can You Follow Up?
Here are a few simple ways:
- Email reminders – If someone signed up for a free consultation or downloaded a guide, send them a quick follow-up email reminding them to book an appointment.
- Phone calls or texts – If a potential patient showed interest but didn’t schedule, a short, friendly call or text can encourage them to take the next step.
- Retargeting ads – Ever noticed ads following you around after you visit a website? That’s retargeting. Running these kinds of ads can remind people about your clinic and bring them back when they’re ready.
- Personalized offers – If someone showed interest but didn’t book, offering them a small discount or free service might be the extra push they need.
Why Does This Work?
Most people need more than one interaction before making a decision. A well-timed follow-up can turn a “maybe later” into a confirmed appointment. Keep it simple, friendly, and helpful—that’s how you turn visitors into actual patients.
Ready to Get More Patients? Let’s Get Started!
Getting new patients isn’t easy. There’s a lot of competition, and people don’t just pick the first dentist they see—they look around, read reviews, and take their time before making a decision. But here’s the good news: it’s not impossible. If you follow a structured approach, you can consistently bring in new patients and grow your clinic.
The key is to have a plan. You need the right marketing strategy, a strong online presence, and a way to turn website visitors into actual appointments. That means using Facebook Ads to target local patients, making sure your clinic shows up on Google, offering something valuable to build trust, and following up so potential patients don’t forget about you.
But even with all these strategies, one thing matters the most—your website. It’s the first thing people see when they check out your clinic. If it looks outdated or confusing, they’ll move on. That’s why having a well-designed, professional website is crucial. If you’re looking for a simple, effective way to build your online presence, check out our Dental WordPress Theme on AMThemes. It’s built specifically for dental clinics, making it easy to showcase your services and attract more patients.
So, are you ready to grow your clinic? Start with the right strategy, stay consistent, and watch your patient list grow.